The team at Maestro Health, an innovative health insurance company, was looking to change the norm by starting small with one very simple idea; make healthcare people-friendly again. As the voice for the end-users, in both design and UX, I successfully crafted compelling user experiences across a suite of 8+ internal and public tools. Working in partnership with business stakeholders, business analysts and the entirety of the technology department, we were able to deliver simple, intuitive UI supported by robust, complex data systems seamlessly.

Rocket Web

I joined Rocket Web at the right time! This fast moving company was looking to increase the quality
of experience they offered their clients. They asked me to come in and do what I love best: bridge the gap between the clients business/project goals with the best content, design and UX out there in order to get a product to the intended audience. I acted as UX Lead and primary designer for UX and visual design deliverables while also looking within to help brand the offerings Rocket Web had for the marketplace.

50,000feet

Support digital projects and client engagements by improvement of internal process and approach. Primarily work alongside User Experience Director on several projects with Abbott Labs as well as support the all departments as they work to launch the new 50,000feet website.

Siteworx Chicago was the first remote office to contain a director at all four pillars; sales, development, engagement and design. All four directors working together on strategy, pitches, sales meetings, SOW approval, level of effort sign off, forecasting project plans and resource allocations per role / per project.

• Lead client discovery meetings, stakeholder interviews and full project alignment sessions

• Management of the process for the design department, how each role within the three principles under my management (content strategy, experience architecture and design) communicated with each other, as well as the continued interaction between the development team, quality assurance and project management

• Continued involvement throughout a client engagement directing the work being executed as well as representing design involvement through each client relationship 

• Contribute in concept design; Grant Thornton, American College of Surgeons and DeVry University

Oversee internal LCG process for Creative Department. Consult on full company project management process and communication. Helping with communication through all departments internally so that our client deliverables continued to be amongst the leaders of our field.

• Client facing representative for the creative department: discovery through concepts, layout design through handoff to development

• Presentations of all creative through all cycles. Work in correlation with IA for improvement of UX. Support the development with creative QA of prototype sites

• Oversee the LCG brand through the launch of a new agency site, as well as all marketing ventures from convention space design to social media campaigns

• Represent LCG at IRWD 2011 as a Design/UX specialist offering two days of consultation to scheduled companies

Integral part of the creative department as the agency was identified as the 2010 Magento Partner of the Year. Develop information architecture, user experience, design and implementation according to business objectives, ROI goals and eCommerce best practices.

• Drive projects full circle – project initiation, creative discovery phase, present concepts and art direction

• Creative representative during on-site project kick-off and new business pitches

• Supervise design integration, production and QA in development

• Represent Gorilla at the 2011 Internet Retailer Web Design Conference as a Design, UX and IA consultant